Difference between revisions of "BANT"

Revision as of 01:15, 10 October 2022

This page needs to be updated. Please participate in the discussion at the BANT Qualification Framework Discussion Page.

A Term describing the criteria used to analyze the qualification status of leads in the sales funnel.

Budget - Does the lead or prospect have the ability to spend? This includes questions like: What is the budget for this? Do you have a current budget allocated for this? When do you plan to ask for budget?
Authority - Is the decision maker known? This includes answering questions like: How are purchase decisions like this typically made? Who makes the purchase decision? Who qualifies the solution?
Need - Is the business problem known? This includes questions like: What challenges do you face? What are the consequences of not solving these challenges? What is driving your interest in our solution?
Timing - Is the timeframe in which the solution is needed known? This includes answering questions like: If this is a renewal, when is it due? When do start implementation? What is the urgency? When do you plan to make a decision?

The BANT approach was developed to qualify prospects in Business-to-Business sales. Modern alternatives include: Know Your Customer (KYC).

ID	Name	x
B2B	Business-to-Business	B2B
KYC	Know Your Customer	KYC
Funnel	Sales Funnel	Funnel

Budget, Authority, Need, Timing

@@ Line 6: / Line 6: @@
 * Timing - Is the timeframe in which the solution is needed known? This includes answering questions like: If this is a renewal, when is it due? When do start implementation? What is the urgency? When do you plan to make a decision?
 ===Notes===
-The {{insert page}} approach was developed to qualify prospects in [[Link::t:B2B]] sales. Modern alternatives include: [[Link::t:NYC]] ([[t:NYC|NYC]]).
+The {{insert page}} approach was developed to qualify prospects in [[Link::t:B2B]] sales. Modern alternatives include: [[Link::t:KYC]] ([[t:KYC|KYC]]).
 {{object
 |name=Budget, Authority, Need, Timing