The management and operation of all activities related to developing and marketing a product and/or service portfolio
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The Marketing framework describes the function or Domain that ..
The daily activities performed by the Marketing function are grouped in the following level-1 Processes:
- Plan - The planning of resources to support portfolio and market development
- Analyze - The research of customers, understanding of market needs and definition of markets
- Develop - The development of a product and services portfolio to address target markets
- Market - The management of the portfolio lifecycle and lead generation
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