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Marketing

Marketing

The management and operation of all activities related to developing and marketing a product and/or service portfolio
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Marketing

The Marketing framework describes the function or Domain that ..

Metrics

Marketing Processes

The daily activities performed by the Marketing function are grouped in the following level-1 Processes:

  • Plan - The planning of resources to support portfolio and market development
  • Analyze - The research of customers, understanding of market needs and definition of markets
  • Develop - The development of a product and services portfolio to address target markets
  • Market - The management of the portfolio lifecycle and lead generation

Terms

Search Our Complete List of processes, metrics, practices and terms relevant to Marketing.

Notes

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Product, Services, Portfolio, Management, Marketing, Lead, Generation The management and operation of all activities related to developing and marketing a product and/or service portfolio