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<div class="orfocus" id="ormarketing"> | <div class="orfocus" id="ormarketing"> | ||
− | == | + | ==Marketing== |
− | The management and operation of all activities related to | + | The management and operation of all activities related to developing and marketing a product and/or service portfolio</div> |
+ | {{update}} | ||
+ | ==Marketing== | ||
+ | The Marketing framework describes the function or [[Domain]] that .. | ||
+ | ==[[PMP|Metrics]]== | ||
− | + | ==[[PMO|Marketing Processes]]== | |
− | == | + | The daily activities performed by the Marketing function are grouped in the following level-1 [[PMO|Processes]]: |
− | + | * [[pm:P]] - The planning of resources to support portfolio and market development | |
− | + | * [[pm:A]] - The research of customers, understanding of market needs and definition of markets | |
− | The daily activities performed by the Marketing function are grouped in the following | + | * [[pm:D]] - The development of a product and services portfolio to address target markets |
− | * [[pm:A]] | + | * [[pm:M]] - The management of the portfolio lifecycle and lead generation |
− | * [[pm:D]] | ||
− | * [[pm:M]] | ||
==[[PM/Index|Terms]]== | ==[[PM/Index|Terms]]== | ||
− | [[PM/Index|Search our complete list]] of processes, metrics, practices and terms relevant to [[PM/Index| | + | [[PM/Index|Search our complete list]] of processes, metrics, practices and terms relevant to [[PM/Index|Marketing]]. |
==Notes== | ==Notes== | ||
This content is under development. | This content is under development. | ||
{{object | {{object | ||
− | |name= | + | |name=Marketing |
|keywords=Product, Services, Portfolio, Management, Marketing, Lead, Generation | |keywords=Product, Services, Portfolio, Management, Marketing, Lead, Generation | ||
− | |description=The management and operation of all activities related to | + | |description=The management and operation of all activities related to developing and marketing a product and/or service portfolio |
}} | }} | ||
[[Category:Domain]][[Category:Marketing]] | [[Category:Domain]][[Category:Marketing]] |
The Marketing framework describes the function or Domain that ..
The daily activities performed by the Marketing function are grouped in the following level-1 Processes:
Search Our Complete List of processes, metrics, practices and terms relevant to Marketing.
This content is under development.
Marketing {{{level}}}