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| − | A {{this}} is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. {{this}s match the target audience profile. | + | A {{this}} is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. {{this}}s match the target audience profile and have a sense of brand familiarity and/or affinity. |
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See also: [[Link::t:CJ|Customer Journey]] | See also: [[Link::t:CJ|Customer Journey]] | ||
{{Object | {{Object | ||
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|parent=t:Lead | |parent=t:Lead | ||
|level=2 | |level=2 | ||
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|keywords=Lead, Marketing, Sales, Funnel, Customer Life Cycle. | |keywords=Lead, Marketing, Sales, Funnel, Customer Life Cycle. | ||
|description=A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals | |description=A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals | ||
}} | }} | ||
[[Category:Term]][[Category:Sales & Support]] | [[Category:Term]][[Category:Sales & Support]] | ||
A Marketing Qualified Lead is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. Marketing Qualified Leads match the target audience profile and have a sense of brand familiarity and/or affinity.
See also: Customer Journey
Marketing Qualified Lead Sales Lead 2 2 Lead, Marketing, Sales, Funnel, Customer Life Cycle. A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals