| Line 6: | Line 6: | ||
|parent=t:Lead | |parent=t:Lead | ||
|level=2 | |level=2 | ||
| − | |sort= | + | |sort=2 |
|keywords=Lead, Marketing, Sales, Funnel, Customer Life Cycle. | |keywords=Lead, Marketing, Sales, Funnel, Customer Life Cycle. | ||
|description=A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals | |description=A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals | ||
}} | }} | ||
[[Category:Term]][[Category:Sales & Support]] | [[Category:Term]][[Category:Sales & Support]] | ||
A Marketing Qualified Lead is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. Marketing Qualified Leads match the target audience profile and have a sense of brand familiarity and/or affinity.
See also: Customer Journey
Marketing Qualified Lead Sales Lead 2 2 Lead, Marketing, Sales, Funnel, Customer Life Cycle. A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals