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{{math|{{this}}|{{frac|Marketing Costs + Sales Wages + Sales Services + Overhead|Customers Acquired|100 %}}}}
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{{where|%|Marketing Costs|Total Marketing cost for acquiring new customers|Sales Wages|Wages for Sales and Marketing staf|Sales Services|Costs of Professional Services, such as consultants, agents, designers|Overhead|Sales overhead, such as sales software
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}}
 
[[Category:Metric]][[Category:Sales & Support]]
 
[[Category:Metric]][[Category:Sales & Support]]
 
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Latest revision as of 15:36, 24 March 2025

Customer Acquisition Costs
=
Marketing Costs + Sales Wages + Sales Services + Overhead   × 100 %
Customers Acquired
where:
  • Marketing Costs = Total Marketing cost for acquiring new customers
  • Sales Wages = Wages for Sales and Marketing staf
  • Sales Services = Costs of Professional Services, such as consultants, agents, designers
  • Overhead = Sales overhead, such as sales software
Unit of Measure: %

Statement of Comprehensive Income

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Hierarchy

IDNameLevelx
COCost0CO
CO2Customer Acquisition Costs1CO2
CO21Cost per Acquisition2CO21

Term(s)

IDNameClearx
CSCIStatement of Comprehensive IncomeCSCI
Customer Acquisition Costs Cost 42000 1 Sales & Support, Cost, Cost of Sales, Customer Acquisition The ratio of the total cost a company occurs to perform the supply chain activities to plan and position resources and execute customer order fulfillment and returns