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==Portfolio Management & Marketing== | ==Portfolio Management & Marketing== | ||
The management and operation of all activities related to the product and service portfolio and marketing these products and services</div> | The management and operation of all activities related to the product and service portfolio and marketing these products and services</div> | ||
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==Portfolio Management & Marketing== | ==Portfolio Management & Marketing== | ||
The Portfolio Management & Marketing framework describes the function or [[Domain]] that .. | The Portfolio Management & Marketing framework describes the function or [[Domain]] that .. | ||
| − | ==[[PMO| | + | ==[[PMP|Metrics]]== |
| − | The daily activities performed by the Marketing function are grouped in the following | + | |
| − | * [[pm:A]] | + | ==[[PMO|Processes]]== |
| − | * [[pm:D]] | + | The daily activities performed by the Marketing function are grouped in the following level-1 [[PMO|Processes]]: |
| − | * [[pm:M]] | + | * [[pm:P]] - The planning of resources to support portfolio and market development |
| + | * [[pm:A]] - The research of customers, understanding of market needs and definition of markets | ||
| + | * [[pm:D]] - The development of a product and services portfolio to address target markets | ||
| + | * [[pm:M]] - The management of the portfolio lifecycle and lead generation | ||
==[[PM/Index|Terms]]== | ==[[PM/Index|Terms]]== | ||
[[PM/Index|Search our complete list]] of processes, metrics, practices and terms relevant to [[PM/Index|Portfolio Management & Marketing]]. | [[PM/Index|Search our complete list]] of processes, metrics, practices and terms relevant to [[PM/Index|Portfolio Management & Marketing]]. | ||
The Portfolio Management & Marketing framework describes the function or Domain that ..
The daily activities performed by the Marketing function are grouped in the following level-1 Processes:
Search Our Complete List of processes, metrics, practices and terms relevant to Portfolio Management & Marketing.
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Portfolio Management & Marketing {{{level}}}