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MQL

Difference between revisions of "MQL"

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Revision as of 20:53, 8 February 2023

A Marketing Qualified Lead is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. {{this}s match the target audience profile. See also: Customer Journey

Hierarchy

IDNameLevelx
LeadSales Lead1Lead
MQLMarketing Qualified Lead2MQL
Marketing Qualified Lead Sales Lead 1 2 Lead, Marketing, Sales, Funnel, Customer Life Cycle. A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals