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Line 1: |
Line 1: |
− | {{math|{{this}} Ratio|{{frac|Marketing Costs + Sales Wages + Sales Services + Overhead|Customers Acquired|100 %}}}} | + | {{math|{{this}}|{{frac|Marketing Costs + Sales Wages + Sales Services + Overhead|Customers Acquired|100 %}}}} |
| {{where|%|Marketing Costs|Total Marketing cost for acquiring new customers|Sales Wages|Wages for Sales and Marketing staf|Sales Services|Costs of Professional Services, such as consultants, agents, designers|Overhead|Sales overhead, such as sales software | | {{where|%|Marketing Costs|Total Marketing cost for acquiring new customers|Sales Wages|Wages for Sales and Marketing staf|Sales Services|Costs of Professional Services, such as consultants, agents, designers|Overhead|Sales overhead, such as sales software |
| }} | | }} |
Latest revision as of 15:36, 24 March 2025
Customer Acquisition Costs |
= |
Marketing Costs + Sales Wages + Sales Services + Overhead |
× 100 % |
Customers Acquired |
|
where:
- Marketing Costs = Total Marketing cost for acquiring new customers
- Sales Wages = Wages for Sales and Marketing staf
- Sales Services = Costs of Professional Services, such as consultants, agents, designers
- Overhead = Sales overhead, such as sales software
Unit of Measure: %
Statement of Comprehensive Income
Community Importance
Rating:
Hierarchy
ID | Name | Level | x |
---|
CO | Cost | 0 | CO |
CO2 | Customer Acquisition Costs | 1 | CO2 |
CO21 | Cost per Acquisition | 2 | CO21 |
Term(s)
ID | Name | Clear | x |
---|
CSCI | Statement of Comprehensive Income | | CSCI |
Customer Acquisition Costs Cost 42000 1 Sales & Support, Cost, Cost of Sales, Customer Acquisition The ratio of the total cost a company occurs to perform the supply chain activities to plan and position resources and execute customer order fulfillment and returns