A Marketing Qualified Lead is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. Marketing Qualified Leads match the target audience profile and have a sense of brand familiarity and/or affinity.
See also: Customer Journey
Marketing Qualified Lead Sales Lead 2 2 Lead, Marketing, Sales, Funnel, Customer Life Cycle. A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals