OpenDevelopment

Customer Acquisition Costs
=	Marketing Costs + Sales Wages + Sales Services + Overhead   × 100 % Customers Acquired

where:

• Marketing Costs = Total Marketing cost for acquiring new customers
• Sales Wages = Wages for Sales and Marketing staf
• Sales Services = Costs of Professional Services, such as consultants, agents, designers
• Overhead = Sales overhead, such as sales software

Unit of Measure: %

Statement of Comprehensive Income

Community Importance Rating:

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Hierarchy

ID	Name	Level	x
CO	Cost	0	CO
CO2	Customer Acquisition Costs	1	CO2
CO21	Cost per Acquisition	2	CO21

Term(s)

ID	Name	Clear	x
CSCI	Statement of Comprehensive Income		CSCI

Customer Acquisition Costs Cost 42000 1 Sales & Support, Cost, Cost of Sales, Customer Acquisition The ratio of the total cost a company occurs to perform the supply chain activities to plan and position resources and execute customer order fulfillment and returns