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A [[Term]] describing the [[Practice]] to develop a detailed profile of a lead or customer. | A [[Term]] describing the [[Practice]] to develop a detailed profile of a lead or customer. | ||
===Use Cases=== | ===Use Cases=== | ||
| − | * In Financial Services, the requirement to make an effort to verify the identity, suitability, and risks involved with maintaining a business relationship | + | * In Financial Services, the requirement to make an effort to verify the identity, suitability, and risks involved with maintaining a business relationship. The objective of {{this page}} is to prevent businesses from being used by criminal elements for money laundering ([[Link::t:AML|Anti Money Laundering]]) |
* In [[t:B2B]], the approach to develop a ideal customer profile and/or [[t:Persona]] and qualify prospects against this profile | * In [[t:B2B]], the approach to develop a ideal customer profile and/or [[t:Persona]] and qualify prospects against this profile | ||
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A Term describing the Practice to develop a detailed profile of a lead or customer.
Know Your Customer Know-Your-Customer,KYC,Funnel,Sales,Qualification,Lead,Prospect The practice to develop a detailed profile of a lead or customer