Actions

MQL

Marketing Qualified Lead

A Marketing Qualified Lead is a lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals. Marketing Qualified Leads match the target audience profile and have a sense of brand familiarity and/or affinity.

See also: Customer Journey

Hierarchy

IDNameLevelx
LeadSales Lead1Lead
MQLMarketing Qualified Lead2MQL
Marketing Qualified Lead Sales Lead 1 2 Lead, Marketing, Sales, Funnel, Customer Life Cycle. A lead that has (demonstrated) understanding of how the company's products and/or services can help them achieve their goals