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− | [[File:OR-BSM.png|thumb|Business Strategy Map template]]{{this}} is a | + | A [[File:OR-BSM.png|thumb|Business Strategy Map template]]{{this}} is a [[Diagram]] used to visualize the primary strategic objectives pursued by an organization. {{this}} is considered a required element of a third generation [[t:BSC]]. |
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* Operational Excellence (OP) | * Operational Excellence (OP) | ||
* Learning & Growth (LG) | * Learning & Growth (LG) | ||
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A well-designed {{this}} will allow the author to 'tell a story' from the right to left. For example: "An investment in a certain training (LG) will allow us to improve our internal processes (OP) which will improve our customer interaction (CU) and this in turn will improve our financial results (FI). | A well-designed {{this}} will allow the author to 'tell a story' from the right to left. For example: "An investment in a certain training (LG) will allow us to improve our internal processes (OP) which will improve our customer interaction (CU) and this in turn will improve our financial results (FI). | ||
The Business Strategy Map is organized by the 4 perspectives of the Balanced Scorecard:
A well-designed Business Strategy Map will allow the author to 'tell a story' from the right to left. For example: "An investment in a certain training (LG) will allow us to improve our internal processes (OP) which will improve our customer interaction (CU) and this in turn will improve our financial results (FI).
Alternative names for Business Strategy Map include: Strategic Linkage Model