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Sales Metrics Discussion

Please addd to the list of metrics below. Please add definitions. (Do not copy/paste content that you do not own, use your words to describe the metric, add the calculation and/or provide commentary)

  • Lead Conversion Rate
  • Cost of Sales
  • Annual Recurring Revenue, Annual Contract Revenue
  • Monthly Recurring Revenue
  • Customer Lifetime Value
  • Customer Acquisition Cost
  • Customer Churn Rate
  • Lead Velocity Rate
  • Net Promoter Score
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