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Low Tech, High Touch Personal Service, Personal coach, Low Tech, High Touch, BPM, Business Process Management, Process Management, Best Practice, Practice A Low Tech, High Touch process has a no or low level of automation and a high level of personal interaction
LTHT
Low Tech, High Touch
Low Tech, High Touch is a Term in the area of Business Process Management describing the level of automation and personal interaction of a process. A Low Tech, High Touch process has a no or low level of automation and a high level of personal interaction.
Use Cases
- Exclusive products or services
- High value, low transaction business
- Platinum membership levels for airlines, credit cards, etc.
- Personal trainer/coach
- In Retail: Personal shopper
Importance
Well-executed Low Tech, High Touch processes typically result in a very positive/exclusive customer experience. Low Tech, High Touch processes are typically more expensive due to the dependency on skilled labor and is therefore less suitable for high volume, low value transactions.
Compare to: High Tech, Low Touch, Low Tech, Medium Touch.
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