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Top of Sales Funnel Sales Funnel 1 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the first stage of the journey a prospect or lead makes to become a customer
TOFU
Difference between revisions of "TOFU"
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| − | + | {{this}}, Top of Funnel, or TOF is a [[Term]] describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established. | |
| + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]] | ||
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| + | The {{this}} phase aligns with the Awareness and Discovery stage in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action). | ||
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The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]]. | The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]]. | ||
Latest revision as of 19:04, 26 October 2021
Top of Sales Funnel, Top of Funnel, or TOF is a Term describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established.
The Top of Sales Funnel phase aligns with the Awareness and Discovery stage in the AIDA-model (Awareness, Interest, Desire, Action).
The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.
Compare to: Middle of Sales Funnel, Bottom of Sales Funnel
Term(s)
| ID | Name | Clear | x |
|---|---|---|---|
| BOFU | Bottom of Sales Funnel | BOFU | |
| MOFU | Middle of Sales Funnel | MOFU | |
| Funnel | Sales Funnel | Funnel |