Actions
Top of Sales Funnel Sales Funnel 1 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the first stage of the journey a prospect or lead makes to become a customer
TOFU
Top of Sales Funnel
Top of Sales Funnel, Top of Funnel, or TOF is a Term describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established.
The Top of Sales Funnel phase aligns with the Awareness and Discovery stage in the AIDA-model (Awareness, Interest, Desire, Action).
The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.
Compare to: Middle of Sales Funnel, Bottom of Sales Funnel
Term(s)
| ID | Name | Clear | x |
|---|---|---|---|
| BOFU | Bottom of Sales Funnel | BOFU | |
| MOFU | Middle of Sales Funnel | MOFU | |
| Funnel | Sales Funnel | Funnel |