Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
The Sales Funnel typically comprises of 3 stages:
|TOFU||Top of Sales Funnel||2||TOFU|
|MOFU||Middle of Sales Funnel||2||MOFU|
|BOFU||Bottom of Sales Funnel||2||BOFU|