Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a SQL or Prospect is converted to a Discuss Contract Custom Solution.
Sales Funnel and its phases
The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).
The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.
Compare to: Top of Sales Funnel, Middle of Sales Funnel
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