Actions

BOFU

Bottom of Sales Funnel

Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a Sales Qualified Lead or Prospect is converted to a Discuss Contract Custom Solution.

Sales Funnel and its phases

The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Top of Sales Funnel, Middle of Sales Funnel

Hierarchy

IDNameLevelx
FunnelSales Funnel1Funnel
BOFUBottom of Sales Funnel2BOFU

Process(es)

IDNameLevelx
CContract1C

Term(s)

IDNameClearx
MOFUMiddle of Sales FunnelMOFU
FunnelSales FunnelFunnel
TOFUTop of Sales FunnelTOFU
Bottom of Sales Funnel Sales Funnel 3 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the final stage of the journey a prospect or lead makes to become a customer