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Middle of Sales Funnel, Middle of Funnel, or MOF is a Term describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a SQL or Prospect.

Sales Funnel and its phases

The Middle of Sales Funnel phase aligns with the Interest and Consideration stage in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Top of Sales Funnel, Bottom of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
MOFU	Middle of Sales Funnel	2	MOFU

Process(es)

ID	Name	Level	x
S	Sell	1	S

Term(s)

ID	Name	Clear	x
BOFU	Bottom of Sales Funnel		BOFU
Funnel	Sales Funnel		Funnel
SQL	Sales Qualified Lead		SQL
TOFU	Top of Sales Funnel		TOFU

Middle of Sales Funnel Sales Funnel 2 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the second stage of the journey a prospect or lead makes to become a customer