Middle of Sales Funnel, Middle of Funnel, or MOF is a Term describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a SQL or Prospect.
The Middle of Sales Funnel phase aligns with the Interest and Consideration stage in the AIDA-model (Awareness, Interest, Desire, Action).
|Bottom of Sales Funnel
|Sales Qualified Lead
|Top of Sales Funnel