Difference between revisions of "TOFU"

Latest revision as of 19:04, 26 October 2021

Top of Sales Funnel, Top of Funnel, or TOF is a Term describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established.

Sales Funnel and phases

The Top of Sales Funnel phase aligns with the Awareness and Discovery stage in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Middle of Sales Funnel, Bottom of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
TOFU	Top of Sales Funnel	2	TOFU

Term(s)

ID	Name	x
BOFU	Bottom of Sales Funnel	BOFU
MOFU	Middle of Sales Funnel	MOFU
Funnel	Sales Funnel	Funnel

Top of Sales Funnel Sales Funnel 1 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the first stage of the journey a prospect or lead makes to become a customer

@@ Line 1: / Line 1: @@
-{{this}}, Top of Funnel, or TOF is a [[Term]] describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established. [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]]
+{{this}}, Top of Funnel, or TOF is a [[Term]] describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established.
-The {{this}} phase aligns with the Awareness and Discovery stage in the [[t:AIDA|AIDA-model]].
+[[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]]
+The {{this}} phase aligns with the Awareness and Discovery stage in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action).
 The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]].