Difference between revisions of "MOFU"

Latest revision as of 19:29, 26 October 2021

Middle of Sales Funnel, Middle of Funnel, or MOF is a Term describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a SQL or Prospect.

Sales Funnel and its phases

The Middle of Sales Funnel phase aligns with the Interest and Consideration stage in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Top of Sales Funnel, Bottom of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
MOFU	Middle of Sales Funnel	2	MOFU

Process(es)

ID	Name	Level	x
S	Sell	1	S

Term(s)

ID	Name	x
BOFU	Bottom of Sales Funnel	BOFU
Funnel	Sales Funnel	Funnel
SQL	Sales Qualified Lead	SQL
TOFU	Top of Sales Funnel	TOFU

Middle of Sales Funnel Sales Funnel 2 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the second stage of the journey a prospect or lead makes to become a customer

@@ Line 1: / Line 1: @@
-{{this}} is a [[Term]] describing the second stage (of 3) of the journey a lead makes to become a [[Link::t:SQL|Sales Qualified Lead]] (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan.
+{{this}}, Middle of Funnel, or MOF is a [[Term]] describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a [[Link::t:SQL|Sales Qualified Lead]] or Prospect.
-Compare to: [[Link::t:TOFU]] and [[Link::t:BOFU]]
+[[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and its phases]]
+The {{this}} phase aligns with the Interest and Consideration stage in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action).
+The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]].
+Compare to: [[Link::t:TOFU]], [[Link::t:BOFU]]
 {{Object
 |name=Middle of Sales Funnel