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Middle of Sales Funnel Sales Funnel 2 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the second stage of the journey a prospect or lead makes to become a customer
MOFU
Difference between revisions of "MOFU"
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| − | {{this}} is a [[Term]] describing the second stage (of 3) of the journey a lead makes to become a [[Link::t:SQL|Sales Qualified Lead]] | + | {{this}}, Middle of Funnel, or MOF is a [[Term]] describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a [[Link::t:SQL|Sales Qualified Lead]] or Prospect. |
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| + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and its phases]] | ||
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| + | The {{this}} phase aligns with the Interest and Consideration stage in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action). | ||
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| + | The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]]. | ||
Compare to: [[Link::t:TOFU]], [[Link::t:BOFU]] | Compare to: [[Link::t:TOFU]], [[Link::t:BOFU]] | ||
Latest revision as of 19:29, 26 October 2021
Middle of Sales Funnel, Middle of Funnel, or MOF is a Term describing the second stage (of 3) of the journey a prospect or lead makes to become a customer. In this phase a Lead is converted to a SQL or Prospect.
The Middle of Sales Funnel phase aligns with the Interest and Consideration stage in the AIDA-model (Awareness, Interest, Desire, Action).
The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.
Compare to: Top of Sales Funnel, Bottom of Sales Funnel
Term(s)
| ID | Name | Clear | x |
|---|---|---|---|
| BOFU | Bottom of Sales Funnel | BOFU | |
| Funnel | Sales Funnel | Funnel | |
| SQL | Sales Qualified Lead | SQL | |
| TOFU | Top of Sales Funnel | TOFU |