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MOFU

Difference between revisions of "MOFU"

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Revision as of 15:28, 26 October 2021

Middle of Sales Funnel is a Term describing the second stage (of 3) of the journey a lead makes to become a SQL (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan.

Compare to: Top of Sales Funnel and Bottom of Sales Funnel

Hierarchy

IDNameLevelx
FunnelSales Funnel1Funnel
MOFUMiddle of Sales Funnel2MOFU

Process(es)

IDNameLevelx
SSell1S

Term(s)

IDNameClearx
BOFUBottom of Sales FunnelBOFU
FunnelSales FunnelFunnel
SQLSales Qualified LeadSQL
TOFUTop of Sales FunnelTOFU
Bottom of Sales Funnel Sales Funnel 2 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the second stage of the journey a prospect or lead makes to become a customer