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{{this}} is a [[Term]] describing the second stage (of 3) of the journey a lead makes to become a [[Link::t:SQL|Sales Qualified Lead]] (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan. | {{this}} is a [[Term]] describing the second stage (of 3) of the journey a lead makes to become a [[Link::t:SQL|Sales Qualified Lead]] (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan. | ||
| − | Compare to: [[Link::t:TOFU]] | + | Compare to: [[Link::t:TOFU]], [[Link::t:BOFU]] |
{{Object | {{Object | ||
|name=Middle of Sales Funnel | |name=Middle of Sales Funnel | ||
Middle of Sales Funnel is a Term describing the second stage (of 3) of the journey a lead makes to become a SQL (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan.
Compare to: Top of Sales Funnel, Bottom of Sales Funnel
| ID | Name | Clear | x |
|---|---|---|---|
| BOFU | Bottom of Sales Funnel | BOFU | |
| Funnel | Sales Funnel | Funnel | |
| SQL | Sales Qualified Lead | SQL | |
| TOFU | Top of Sales Funnel | TOFU |