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TOFU

Difference between revisions of "TOFU"

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Revision as of 15:35, 26 October 2021

Top of Sales Funnel is a Term describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage Leads are identified and contact is established. The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Middle of Sales Funnel and Bottom of Sales Funnel

Hierarchy

IDNameLevelx
FunnelSales Funnel1Funnel
TOFUTop of Sales Funnel2TOFU

Term(s)

IDNameClearx
BOFUBottom of Sales FunnelBOFU
MOFUMiddle of Sales FunnelMOFU
FunnelSales FunnelFunnel
Top of Sales Funnel Sales Funnel 1 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the first stage of the journey a prospect or lead makes to become a customer