Difference between revisions of "TOFU"

Revision as of 19:50, 26 October 2021

Top of Sales Funnel is a Term describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established. This aligns with the Awareness and Discovery stage in the AIDA-model.

Sales Funnel and phases

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Middle of Sales Funnel, Bottom of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
TOFU	Top of Sales Funnel	2	TOFU

Term(s)

ID	Name	x
BOFU	Bottom of Sales Funnel	BOFU
MOFU	Middle of Sales Funnel	MOFU
Funnel	Sales Funnel	Funnel

Top of Sales Funnel Sales Funnel 1 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the first stage of the journey a prospect or lead makes to become a customer

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 {{this}} is a [[Term]] describing the first stage (of 3) of the journey a prospect or lead makes to become a customer. In this stage potential customers (Leads) are identified and contact is established. This aligns with the Awareness and Discovery stage in the [[t:AIDA|AIDA-model]].
-The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]].
+[[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]]The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]].
 Compare to: [[Link::t:MOFU]], [[Link::t:BOFU]]