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The {{this}} typically comprises of 3 stages: | The {{this}} typically comprises of 3 stages: | ||
| − | * [[Link::t:TOFU]] | + | * [[Link::t:TOFU]] - the awareness stage is where leads are identified and contacted, |
| − | * [[Link::t:MOFU]] | + | * [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects, |
| − | * [[Link::t:BOFU]] | + | * [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers |
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{{Object | {{Object | ||
|name=Sales Funnel | |name=Sales Funnel | ||
Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
The Sales Funnel typically comprises of 3 stages:
| ID | Name | Level | x |
|---|---|---|---|
| Funnel | Sales Funnel | 1 | Funnel |
| TOFU | Top of Sales Funnel | 2 | TOFU |
| MOFU | Middle of Sales Funnel | 2 | MOFU |
| BOFU | Bottom of Sales Funnel | 2 | BOFU |
| ID | Name | Clear | x |
|---|---|---|---|
| BANT | BANT Qualification Framework | BANT | |
| BOFU | Bottom of Sales Funnel | BOFU | |
| KYC | Know Your Customer | KYC | |
| MOFU | Middle of Sales Funnel | MOFU | |
| TOFU | Top of Sales Funnel | TOFU |