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Bottom of Sales Funnel Sales Funnel 3 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the final stage of the journey a prospect or lead makes to become a customer
BOFU
Difference between revisions of "BOFU"
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| − | {{this}} is a [[Term]] describing the final stage of the journey a lead makes to become a customer | + | {{this}}, Bottom of Funnel, or BOF is a [[Term]] describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a [[Link::t:SQL|Sales Qualified Lead]] or Prospect is converted to a [[t:Customer]]. |
| − | Compare to: [[Link::t:TOFU]] | + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and its phases]] |
| + | |||
| + | The {{this}} phase aligns with the Desire and Action stages in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action). | ||
| + | |||
| + | The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]]. | ||
| + | |||
| + | Compare to: [[Link::t:TOFU]], [[Link::t:MOFU]] | ||
{{Object | {{Object | ||
| − | |name=Bottom | + | |name=Bottom of Sales Funnel |
|parent=t:Funnel | |parent=t:Funnel | ||
|level=2 | |level=2 | ||
Latest revision as of 20:45, 26 October 2021
Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a SQL or Prospect is converted to a Discuss Contract Custom Solution.
The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).
The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.
Compare to: Top of Sales Funnel, Middle of Sales Funnel
Term(s)
| ID | Name | Clear | x |
|---|---|---|---|
| MOFU | Middle of Sales Funnel | MOFU | |
| Funnel | Sales Funnel | Funnel | |
| SQL | Sales Qualified Lead | SQL | |
| TOFU | Top of Sales Funnel | TOFU |