Difference between revisions of "BOFU"

Latest revision as of 20:45, 26 October 2021

Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a SQL or Prospect is converted to a Discuss Contract Custom Solution.

Sales Funnel and its phases

The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Top of Sales Funnel, Middle of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
BOFU	Bottom of Sales Funnel	2	BOFU

Process(es)

ID	Name	Level	x
C	Contract	1	C

Term(s)

ID	Name	x
MOFU	Middle of Sales Funnel	MOFU
Funnel	Sales Funnel	Funnel
SQL	Sales Qualified Lead	SQL
TOFU	Top of Sales Funnel	TOFU

Bottom of Sales Funnel Sales Funnel 3 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the final stage of the journey a prospect or lead makes to become a customer

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-{{this}} is a [[Term]] describing the final stage of the journey a lead makes to become a customer (or exit the funnel). It provides sales teams insights where action is required to achieve their quota and/or the overall sales plan.
+{{this}}, Bottom of Funnel, or BOF is a [[Term]] describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a [[Link::t:SQL|Sales Qualified Lead]] or Prospect is converted to a [[t:Customer]].
-Compare to: [[Link::t:TOFU]] and [[Link::t:MOFU]]
+[[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and its phases]]
+The {{this}} phase aligns with the Desire and Action stages in the [[t:AIDA|AIDA-model]] (Awareness, Interest, Desire, Action).
+The [[t:Funnel]] and its stages provide sales teams insights where action is required to achieve [[Link::t:SQ|Sales Quota]] and/or the overall [[Link::t:SSP|Sales Plan]].
+Compare to: [[Link::t:TOFU]], [[Link::t:MOFU]]
 {{Object
 |name=Bottom of Sales Funnel