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Funnel
Difference between revisions of "Funnel"
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{{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | {{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | ||
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| + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]] | ||
The {{this}} typically comprises of 3 stages: | The {{this}} typically comprises of 3 stages: | ||
Revision as of 22:24, 26 October 2021
Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
The Sales Funnel typically comprises of 3 stages:
- Top of Sales Funnel - the awareness stage is where leads are identified and contacted,
- Middle of Sales Funnel - the consideration stage is where leads are qualified and become prospects,
- Bottom of Sales Funnel - the decision stage is where the sale is made and prospects become customers