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Funnel
Difference between revisions of "Funnel"
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{{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | {{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | ||
| + | |||
| + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]] | ||
The {{this}} typically comprises of 3 stages: | The {{this}} typically comprises of 3 stages: | ||
| − | * [[Link::t:TOFU]] | + | * [[Link::t:TOFU]] - the awareness stage is where leads are identified and contacted, |
| − | * [[Link::t:MOFU]] | + | * [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects, |
| − | * [[Link::t:BOFU]] | + | * [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers |
| + | <ins> | ||
| + | [[Link::t:KYC]] | ||
| + | [[Link::t:BANT]] | ||
| + | </ins> | ||
{{Object | {{Object | ||
|name=Sales Funnel | |name=Sales Funnel | ||
|level=1 | |level=1 | ||
| − | |sort= | + | |parent= |
| + | |sort=0 | ||
|keywords=Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, | |keywords=Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, | ||
|description=a term describing the visual representation of the journey a prospect or lead makes to become a customer | |description=a term describing the visual representation of the journey a prospect or lead makes to become a customer | ||
}} | }} | ||
[[Category:Term]][[Category:Sales & Support]] | [[Category:Term]][[Category:Sales & Support]] | ||
Latest revision as of 00:17, 10 October 2022
Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
The Sales Funnel typically comprises of 3 stages:
- Top of Sales Funnel - the awareness stage is where leads are identified and contacted,
- Middle of Sales Funnel - the consideration stage is where leads are qualified and become prospects,
- Bottom of Sales Funnel - the decision stage is where the sale is made and prospects become customers