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Funnel

Difference between revisions of "Funnel"

 
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{{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
 
{{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
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[[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]]
  
 
The {{this}} typically comprises of 3 stages:
 
The {{this}} typically comprises of 3 stages:
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* [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects,
 
* [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects,
 
* [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers  
 
* [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers  
 
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<ins>
 
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[[Link::t:KYC]]
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[[Link::t:BANT]]
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</ins>
 
{{Object
 
{{Object
 
|name=Sales Funnel
 
|name=Sales Funnel
 
|level=1
 
|level=1
|sort=
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|parent=
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|sort=0
 
|keywords=Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion,  
 
|keywords=Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion,  
 
|description=a term describing the visual representation of the journey a prospect or lead makes to become a customer
 
|description=a term describing the visual representation of the journey a prospect or lead makes to become a customer
 
}}
 
}}
 
[[Category:Term]][[Category:Sales & Support]]
 
[[Category:Term]][[Category:Sales & Support]]

Latest revision as of 00:17, 10 October 2022

Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.

Sales Funnel and phases

The Sales Funnel typically comprises of 3 stages:

Know Your Customer BANT Qualification Framework

Hierarchy

IDNameLevelx
FunnelSales Funnel1Funnel
TOFUTop of Sales Funnel2TOFU
MOFUMiddle of Sales Funnel2MOFU
BOFUBottom of Sales Funnel2BOFU

Process(es)

IDNameLevelx
SSell1S
CContract1C

Term(s)

IDNameClearx
BANTBANT Qualification FrameworkBANT
BOFUBottom of Sales FunnelBOFU
KYCKnow Your CustomerKYC
MOFUMiddle of Sales FunnelMOFU
TOFUTop of Sales FunnelTOFU
Sales Funnel 0 1 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the visual representation of the journey a prospect or lead makes to become a customer