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Funnel
Difference between revisions of "Funnel"
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{{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | {{this}} is a [[Term]] describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan. | ||
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| + | [[File:OR-Funnel-TOFU-MOFU-BOFU.png|thumb|Sales Funnel and phases]] | ||
The {{this}} typically comprises of 3 stages: | The {{this}} typically comprises of 3 stages: | ||
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* [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects, | * [[Link::t:MOFU]] - the consideration stage is where leads are qualified and become prospects, | ||
* [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers | * [[Link::t:BOFU]] - the decision stage is where the sale is made and prospects become customers | ||
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| − | + | [[Link::t:KYC]] | |
| + | [[Link::t:BANT]] | ||
| + | </ins> | ||
{{Object | {{Object | ||
|name=Sales Funnel | |name=Sales Funnel | ||
Latest revision as of 00:17, 10 October 2022
Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.
The Sales Funnel typically comprises of 3 stages:
- Top of Sales Funnel - the awareness stage is where leads are identified and contacted,
- Middle of Sales Funnel - the consideration stage is where leads are qualified and become prospects,
- Bottom of Sales Funnel - the decision stage is where the sale is made and prospects become customers