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Funnel

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Revision as of 15:22, 26 October 2021

Sales Funnel is a Term describing the visual representation of the journey a prospect or lead makes to become a customer (or exit the funnel before becoming a customer). It provides sales teams insights where action is required achieve their quota and/or the overall sales plan.

The Sales Funnel typically comprises of 3 stages:

Hierarchy

IDNameLevelx
FunnelSales Funnel1Funnel
TOFUTop of Sales Funnel2TOFU
MOFUMiddle of Sales Funnel2MOFU
BOFUBottom of Sales Funnel2BOFU

Process(es)

IDNameLevelx
SSell1S
CContract1C

Term(s)

IDNameClearx
BANTBANT Qualification FrameworkBANT
BOFUBottom of Sales FunnelBOFU
KYCKnow Your CustomerKYC
MOFUMiddle of Sales FunnelMOFU
TOFUTop of Sales FunnelTOFU
Sales Funnel 1 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the visual representation of the journey a prospect or lead makes to become a customer