Overview
Four level-2 processes have been nominated for the Sell macro process:
- Sell on Standard Terms
- Sell by Proposal
- Sell Custom Solution
- Sell Renewal
The determination is that all Sell processes have level-3 processes that include the following groupings of activities:
- Develop Profile
- Qualify
- Problem/Need Gathering
- Developing Product/Solution/Value Proposition (S1 - none, S2 - proposal, S3 - solution)
- Presenting Product/Solution/Value Proposition (S1 - brochure, trial, S2 - proposal, S3 - solution
- Evaluate customer Feedback/Refine Solution/Value Proposition
These groupings have more details when the process complexity increases S1 < S2 < S3.
Use Cases
- Capture Inquiry;
- Develop Profile; Buyer Persona. Gather business information.
- Qualify; Lead scoring. Preliminary credit assessment
Notes
- Q: Does the process substantially change if it is an online sales process (e.g. Amazon)?
- A: The (process) building blocks should not significantly differ, but the emphasis is going to be on the data analysis process ORwiki (Talk) 10:01, 4 August 2017 (PDT)