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Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a SQL or Prospect is converted to a Discuss Contract Custom Solution.

Sales Funnel and its phases

The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).

The Sales Funnel and its stages provide sales teams insights where action is required to achieve Sales Quota and/or the overall Sales Plan.

Compare to: Top of Sales Funnel, Middle of Sales Funnel

Hierarchy

ID	Name	Level	x
Funnel	Sales Funnel	1	Funnel
BOFU	Bottom of Sales Funnel	2	BOFU

Process(es)

ID	Name	Level	x
C	Contract	1	C

Term(s)

ID	Name	Clear	x
MOFU	Middle of Sales Funnel		MOFU
Funnel	Sales Funnel		Funnel
SQL	Sales Qualified Lead		SQL
TOFU	Top of Sales Funnel		TOFU

Bottom of Sales Funnel Sales Funnel 3 2 Sales, Funnel, Leads, Qualified Leads, Opportunities, Customer, Conversion, a term describing the final stage of the journey a prospect or lead makes to become a customer