Bottom of Sales Funnel, Bottom of Funnel, or BOF is a Term describing the final stage of the journey a prospect or lead makes to become a customer. In this phase a SQL or Prospect is converted to a Discuss Contract Custom Solution.
The Bottom of Sales Funnel phase aligns with the Desire and Action stages in the AIDA-model (Awareness, Interest, Desire, Action).
|Middle of Sales Funnel
|Sales Qualified Lead
|Top of Sales Funnel