Difference between revisions of "Lead"

Revision as of 23:20, 8 February 2023

A sales lead is a potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services. See also: Customer Journey

Hierarchy

ID	Name	Level	x
Lead	Sales Lead	1	Lead
IQL	Information Qualified Lead	2	IQL
MQL	Marketing Qualified Lead	2	MQL
SQL	Sales Qualified Lead	2	SQL

Process(es)

ID	Name	Level	x
S	Sell	1	S
S1	Sell on Standard Terms	2	S1
S2	Sell by Proposal	2	S2
S3	Sell Custom Solution	2	S3
S4	Sell Renewal	2	S4
C	Contract	1	C
C1	Contract Standard Terms	2	C1
C2	Contract by Proposal	2	C2
C3	Contract Custom Solution	2	C3
C4	Contract Renewal	2	C4

Lead 1 1 Lead, Marketing, Sales, Funnel, Customer Life Cycle A potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services

@@ Line 1: / Line 1: @@
-A sales lead is a potential sales contact, individual or organization that expresses an interest in a sellers products and/or services.
+A sales lead is a potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services.
 See also: [[Link::t:CJ|Customer Journey]]
 {{Object
@@ Line 7: / Line 7: @@
 |sort=1
 |keywords=Lead, Marketing, Sales, Funnel, Customer Life Cycle
-|description=A potential sales contact, individual or organization that expresses an interest in a sellers products and/or services
+|description=A potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services
 }}
 [[Category:Term]][[Category:Sales & Support]]