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Sell is the macro process representing the processes associated with selling products and services to customers and partners. This includes understanding customer needs and communicating the value of products and services offered to support these needs.

Sell processes qualify leads and educate prospective and renewing customers depending on the type of sales model:

Selling Type	Sell	Input	Process	Output
Standard Terms	S1	Inquiry	Respond	Catalog
Proposal	S2	Inquiry/RFP Lead	Product Sales Service Sales	Opportunity to Price Qualified Opportunity
Custom Solutions	S3	Inquiry/RFI Lead Referral	Consultative Sales Customization Prototyping	Solution to Price Qualified Opportunity
Renewal	S4	Expiration Renewal	Cross-sell Up-sell Renew	Renewal Opportunity Non-renewal

Use Cases

• Webstore - A catalog of products organized by category, application, etc. This may include articles and videos explaining the application and/or use of the product or service
• Product trial - A limited feature and/or time use of a product to experience its value
• Customer presentation - A meeting presenting the value of the offering related to the
• Product demonstration - A presentation of a product's capabilities to address a customer's needs
• Consultative sales - Interactive sales process analyzing customer needs and developing a (custom) solution addressing these needs
• In Retail: Sales clerk

This page needs to be updated. Please participate in the discussion at the Sell Discussion Page.

Sales Funnel Middle of Sales Funnel Customer Relationship Management System Sales Force Automation

Hierarchy

ID	Name	Level	x
SSO	Sales and Support Operations	0	SSO
S	Sell	1	S
S1	Sell on Standard Terms	2	S1
S2	Sell by Proposal	2	S2
S3	Sell Custom Solution	2	S3
S4	Sell Renewal	2	S4

Term(s)

ID	Name	Clear	x
CRM(S)	Customer Relationship Management System		CRM(S)
MOFU	Middle of Sales Funnel		MOFU
RFI	Request for Information		RFI
RFP	Request for Proposal		RFP
SFA	Sales Force Automation		SFA
Funnel	Sales Funnel		Funnel
Lead	Sales Lead		Lead

Workflow

From Input(s)	Process	Output(s) To
wf_process wf_arrow P Sales Plan	S

Note: Common inputs and outputs are listed in alphabetical order. Other inputs and outputs may be required to support varying use cases.Sell Sales and Support Operations B00000 1 Sales, Leads, Samples, Customer, Needs, Product, Solution, Sales & Support Selling products and services to customers and partners. This includes understanding customer needs and communicating the value of products and services offered to support these needs