A sales lead is a potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services.
See also: Customer Journey
Hierarchy
| ID | Name | Level | x | | Lead | Sales Lead | 1 | Lead |
| IQL | Information Qualified Lead | 2 | IQL |
| MQL | Marketing Qualified Lead | 2 | MQL |
| SQL | Sales Qualified Lead | 2 | SQL |
Process(es)
| ID | Name | Level | x | | S | Sell | 1 | S |
| S1 | Sell on Standard Terms | 2 | S1 |
| S2 | Sell by Proposal | 2 | S2 |
| S3 | Sell Custom Solution | 2 | S3 |
| S4 | Sell Renewal | 2 | S4 |
| C | Contract | 1 | C |
| C1 | Contract Standard Terms | 2 | C1 |
| C2 | Contract by Proposal | 2 | C2 |
| C3 | Contract Custom Solution | 2 | C3 |
| C4 | Contract Renewal | 2 | C4 |
Lead 1 1 Lead, Marketing, Sales, Funnel, Customer Life Cycle A potential customer; a sales contact, individual or organization that expresses an interest in a sellers products and/or services